February 25, 2024
Barbie Movie’s Goal Was Culture Shift, Says Margot Robbie

Margot Robbie says the Goal of the Barbie Movie was to Shift Culture.

In the wake of the 2024 Oscar nominations, Hollywood sensation Margot Robbie, celebrated for her role in the 2023 blockbuster hit “Barbie,” has finally spoken out about the conspicuous absence of an Oscar nod for her outstanding performance. Despite the film’s phenomenal global success, grossing a staggering $1.38 billion, Robbie’s portrayal left an indelible mark on audiences, yet it went unrecognized by the Academy.

Barbie Movie’s Goal Was Culture Shift, Says Margot Robbie
Margot Robbie as ‘Barbie’ Warner Bros

Speaking at a SAG-AFTRA discussion, Robbie addressed the notable snub with a resolute perspective, stating, “There’s no way to feel sad when you know you’re this blessed.” Reflecting on the film’s overarching purpose, she articulated, “The aim was to shift culture, affect culture, just make some sort of impact. And it’s already done that, and some way more than we ever dreamed it would. And that is truly the biggest reward that could come out of all of this.”

Despite “Barbie” securing an impressive eight Oscar nominations across various categories, including Best Picture, Best Supporting Actor, and Best Supporting Actress, Robbie didn’t shy away from addressing the absence of a Best Director nomination, particularly for Greta Gerwig. Robbie expressed her belief that Gerwig’s direction deserved recognition, labeling it as a “once-in-a-career, once-in-a-lifetime thing.”

Barbie Movie’s Goal Was Culture Shift, Says Margot Robbie

Acknowledging the remarkable achievements of all films throughout the year, Robbie emphasized the collective success, stating, “Everyone getting the nods that they’ve had is just incredible, and the Best Picture nod.”

Ryan Gosling and America Ferrera, who earned nominations for Best Supporting Actor and Actress from “Barbie,” shared their disappointment over the omission of Robbie and Gerwig from the Best Actress and Best Director categories. Gosling remarked, “To say that I’m disappointed that they are not nominated in their respective categories would be an understatement.” He added a poignant note, asserting, “There is no Ken without Barbie, and there is no Barbie movie without Greta Gerwig and Margot Robbie.”

The collective sentiment among the cast and crew reflects not just disappointment but also a recognition of the collaborative effort that brought “Barbie” to life and the impact it has had on popular culture.

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